Xcel Named Double Nominee for 2011 SIMA Image Awards
Xcel is proud to announce its selection as a nominee for two 2011 SIMA Image Awards.
A three-time "Wetsuit of the Year" SIMA Image Award winner, Xcel is once again nominated as "Wetsuit of the Year" for its Drylock fullsuit series.
Xcel's Drylock TS Transparent Sole boot has also been nominated as "Hardgoods Accessory Product of the Year."
"It's a great honor to have both the Drylock fullsuit and Drylock TS boot nominated this year," says Xcel Marketing Vice President Greg Wade. "As a technical, product-oriented brand, we're excited to be recognized by our industry in two product categories where we continue to set new standards in design and innovation."
The Drylock continues to reign as Xcel's top-of-the-line fullsuit series, with an all-new QDF (Quick Dry Fiber) exterior that promotes warmth without sacrificing stretch or comfort. QDF is the latest in an ever-evolving system of innovations exclusive to the Drylock – a 100% waterproof zipper, Drylock "donut seal" wrists, and air-chambered insulating Airprene.
Making its debut for the Fall/Winter 2011 season, the Drylock TS Transparent Sole boot complements the Drylock fullsuit series at the top of Xcel's product lines. The next evolution of the popular Drylock split-toe boot, the Drylock TS features an enhanced grip thanks to an all-new transparent sole material.
"Wetsuit of the Year" and "Hardgoods Accessory Product of the Year" are awarded to the wetsuit and hardgood accessory, respectively, at retail in 2011 that feature the most exciting design, appeal, or innovation.
Xcel has previously won "Wetsuit of the Year" for the Drylock fullsuit series in 2010 and 2008; and for the Infiniti fullsuit series in 2007.
SIMA Image Awards is the only award program giving the surf industry the opportunity to recognize fellow companies for their efforts to advance and grow the industry.
Nominations are made by a vote of surf industry manufacturers and specialty retailers. A final round of voting by SIMA member companies and select specialty retailers determines Image Award winners, who will be announced at the SIMA Image Award ceremony in February 2012 at the The Grove Theater (Anaheim, California).
